The language of business


Conscious-Business.org.uk

Had a very interesting chat with Reuben Turner of the Good Agency the other day.

As Reuben pointed out,  many of the ad men of Madison Avenue, that I have loved to watch on Mad Men, were returning to work from the Second World War, and they brought with them into advertising and marketing the language of war.

To this day we continue to use the language of targeting, for example. The idea is that we can select a target group of customers and then bombard them with our ideas and messages, until we win their hearts and minds and turn them to our point of view.

I have written about the language of business before. From a slightly different angle, Sam Keen said ‘Business is just warfare in slow motion’.

But it is fascinating to think how the language of war has spread so widely into business – presumably through the…

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