The Apprentice: Why a basic approach would be better

Lost in thought

When it comes to the BBC’s Apprentice – I am well and truly hooked. 

A fan from the very first series, I haven’t missed a single episode of the series which sees UK business leader, Lord Alan Sugar, recruit a business partner from a handful of hopefuls. The applicants all boast impressive resumes; business start ups in their teens, selling products to the British aristocracy and owning multiple businesses, are claims which present these men and women as the best British business has to offer. Yet time and again, they make errors which leave us viewers, quite simply, speechless.

Whatever the task presented to the would-be business partners, a common (and fatal) error is often made by someone. This series, this has ranged from mixing up inches and centimetres when purchasing a flag, to failing to consider the target audience of a trade show when selecting which products to put…

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